The Fine Art of Fundraising
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Secrets
“One person with passion is better than 40 people merely interested.”
-- E. M. Forster
America has a big heart ready to take on the challenges and realities of our world today. Close to three billion people worldwide live on two dollars a day, and more than one billion live on one dollar a day. Children die every day due to preventable causes such as hunger, disease, and lack of water. Luckily, we have the information, knowledge, technology, and resources to bring about a new moral energy and commitment to make a difference.
Philanthropy has become a way of life in America. Today nonprofit organizations answer innumerable needs and are advocates for many causes. Competition for the philanthropic dollar is intense because the same group of donors is called upon repeatedly to support a variety of causes in the community.
What John D. Rockefeller once described as “the business of benevolence” requires a concentrated effort involving imagination, hard work, and keen business sense. To become a fundraiser, you must believe in and be passionate about a cause. Understand the mission of the group and your reason for commitment. Once you determine this is where you want to dedicate your energy and time, you can bring about innovative and creative problem solving solutions and ideas for change. Trust your intuition when making choices. Follow your dream and create a vision to accomplish it.
Here are some of Carolyn Farb’s secrets to successful fundraising:
- Be passionate about the cause you champion.
- Create a vision and a plan.
- Pioneer new ideas.
- Set realistic goals—and surpass them.
- Expand your reach.
- Make a commitment.
- Motivate others to the cause.
- Put together a strong team.
- Decide on a format and follow through.
- Follow the timeline.
- Be proactive—initiate.
- Practice zero budget.
- Adopt change—take risks.
- Stand out from the crowd.
- Embrace challenges.
- Emphasize the details.
- Spread the word.
- Share the good works.
THE FINE ART OF FUNDRAISING by Carolyn Farb
Emmis Books ● $16.99 ● Paperback ● 220 pages ● ISBN 1-57860-180-0
www.emmisbooks.com |
